Beauty and Personal Care Products Market Poised for Steady Growth in the Future By 2025

The global beauty and personal care products market size was valued at USD 455.3 billion in 2017. It is anticipated to register a CAGR of 5.9% during the forecast period. The market is anticipated to tread along a healthy growth track owing to rising preference for natural and organic personal care (NOPC) products, increasing adoption of Augmented Reality (AR) in the beauty industry, growing demand for anti - aging products, and burgeoning popularity of men’s grooming products.
This market is poised to witness significant growth over the forecast period owing to several factors. One of the prominent factors is growing preference for NOPC products, since consumers now prefer products that contain natural ingredients.
North America beauty and personal care products market
Rising adoption and implementation of AR in the beauty industry is also expected to contribute to market growth over the forecast period. AR enables real - time analysis and tracking of facial features using photographs and videos uploaded by consumers on online platforms such as mobile apps and AR devices at cosmetics stores. There are also fully - customized AR modules available for Android, iOS, and Windows devices. AR helps consumers to  virtually use a  product and  see how it looks on them prior to its purchase. Thus, growing use of AR is estimated to boost the growth of the market over the forecast period.
Additionally, increasing popularity of men’s grooming products is likely to drive the market owing to growing awareness among men regarding appearance, health, and wellness. Men have now started spending on a wide range of personal grooming products, such as deodorants, skin and hair care products, and bath and shower products.
Furthermore, the demand for anti - aging products is rising owing to increasing aging population and growing awareness about benefits of using anti - aging products. The skin care/sun care segment experienced a moderate growth rate from 2012 to 2017 on account of rising demand for anti - aging products.
Further key findings from the report suggest:
  • The demand for the beauty and personal care products market is expected to increase owing to rising aging population and growing consciousness to maintain youthful skin and a good appearance. The skin care/sun care segment is expected to register the highest CAGR of 6.2% over the forecast period
  • The U.S., China, Japan, India, and Mexico are expected to witness considerable growth over the forecast period owing to robust industrial development and extensive urbanization
  • The key players in this market include Avon Products, Inc.; Beiersdorf AG; Coty Inc.; Kao Corporation; L’occitane International S.A.; L’Oréal Group; Procter & Gamble; Mary Kay Inc.; Shiseido Company, Limited; Unilever Revlon, Inc.; and The Estée Lauder Companies Inc.
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.


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