EMEA POP Packaging Market Forecast Covering Growth Inclinations & Development Strategies until By 2025

The EMEA POP packaging market size was valued at USD 3.12 billion in 2017. Flourishing organized retail market, including hypermarkets, supermarkets, departmental stores, specialty stores, and convenience stores, in emerging economies has provided a significant boost to the market.
POP packaging in EMEA is used in a raft of industries such as food & beverage, personal care, pharmaceutical, electronics, and automotive. The demand for POP packaging in the pharmaceutical industry is poised to grow at a noteworthy pace owing to increasing number of drug specialty stores in the region. POP displays in these stores demand effective floor usage in limited space available.
South Europe POP packaging market
POP displays offer precise or personalized target marketing. Marketing messages can be changed from store to store or region to region and according to customer demographics. In addition, evaluation of effectiveness of POP display with regard to the store, region, and consumer segment is easier as compared to evaluation of TV and other advertisement modes. Owing to the benefits such as reusability coupled with growing focus on optimization in marketing on account of rising competition, POP packaging units are effective channels and are being increasingly adopted.
Small brands or small convenience store owners adopt POP displays as the cost of these displays is much lower in comparison with traditional advertising mode. In addition, POP display delivers marketing messages precisely with the product available in an attached POP packaging. POP packaging also helps retail owners clear old stocks as these displays receive constant attention from customers
Further key findings from the report suggest:
  • In terms of revenue, the pallet display product type is anticipated to reach USD 1.29 billion by 2025, rising at a CAGR of 4.7% during the forecast period
  • In terms of revenue, the plastic segment is expected to experience the highest CAGR over the forecast period, owing to increasing demand for durable POP displays in the region
  • The convenience store segment is anticipated to exceed USD 466.1 million by 2025, owing to benefits such as ease in access and limited merchandising
  • The food & beverages segment is likely to post a CAGR of 4.5% over the forecast period owing to increasing sales of food & beverage products across retail stores
  • Some of the key companies present in the market are International Paper; DS Smith; Smurfit Kappa Display; Sonoco Products Company; Menasha Packaging Company; LLC; Georgia-Pacific LLC; WestRock Company; Felbro, Inc.; Fencor Packaging Group Limited; and FFR.

About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.


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