U.S. Natural Personal Care Market Will Generate New Growth Opportunities by 2025


The U.S. natural personal care market size was valued at USD 1.53 billion in 2017. It is anticipated to expand at a CAGR of 9.6% during the forecast period. Upswing in the demand for natural anti-ageing products by middle-aged and young adult population in recent past has provided an upthrust to the market.
With increasing awareness regarding harmful effects of chemical products on human body, consumers are being encouraged to adopt natural products. Furthermore, favorable regulations supporting the use of natural products in personal care products is poised to propel the market.
U.S. natural personal care market
The market includes a wide variety of products such as skin care, oral care, hair care, cosmetics and sprays, perfumes, and feminine & masculine hygiene products. Growing concerns pertaining to health are poised to fuel the demand for the product in the country over the forecast period.
The demand for natural personal care products in the baby segment is likely to witness rapid growth over the forecast period. Rising awareness level of parents regarding benefits of using natural products for babies has been a vital factor for the development of the market. The Honest Company; Seventh Generation, Inc.; S.C. Johnson & Son, Inc., and The Clorox Company among various other companies are focusing on manufacturing baby-specific products, which, in turn, is expected to boost the growth of the market during the same period
Skincare manufacturers have recognized the opportunities that exist in natural skin care market and are continuously adopting strategic initiatives such as mergers, acquisitions, and new product development in order to gain market share and a competitive edge.
Lifestyle changes are leading to a rise in the demand for multi-functional products and travel-size or single-use pack sizes of products such as creams, lotions, and sunscreens. Compact beauty products such as creams, lotions, sunscreens, and lipstick crayons are creating opportunities for beauty and packaging companies to develop travel-size or single-serve pack sizes
Players manufacture natural personal care products to cater to various needs of consumers. Companies market their products as those with improved features and better quality for custom applications. Majority of companies are continuously striving for excellence and enhancing their market position to get ahead in the competition. In addition, cost and efficiency also play key roles in the selection of product.
Further key findings from the report suggest:
  • The U.S. revenue for natural hair care products is estimated to reach USD 599.6 million by 2025, rising at a CAGR of 10.9% during the forecast period
  • Skin care products dominated the market in terms of revenue, with a market share of over 45.0% in 2017, owing to natural ingredients being safe on the skin
  • The young adult demographic segment led the market in terms of revenue, with a market share of just over 44.0% in 2017. Rising exposure of skin to harmful sun rays and other air pollutants is creating dire need for skin care products that can help prevent early aging and ensure younger-looking skin
  • Some of the key companies present in the market are Aveda Corporation; Burt’s Bees; The Estée Lauder Companies Inc.; The Hain Celestial Group; Amway Corporation; The Procter & Gamble Company; and The Colgate-Palmolive Company
  • These companies are investing in research & development activities to expand their product portfolios as well as production capacities, thereby sustaining their market positions. For instance, Amway Corporation, in 2016, announced its plans to invest USD 60 million in India over the next few years to expand its product portfolio and grow its business by opening express stores all over the country.
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.


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