U.S. Protein Supplements Market Anticipated to Grow at a Significant Pace by By 2025

The U.S. protein supplements market size was valued at USD 5.74 billion in 2016, in terms of revenue, and is projected to expand at a CAGR of 6.2% over the forecast years. Growing health consciousness and awareness about leading an active lifestyle are expected to drive the market. Moreover, rising concerns regarding chronic non-communicable diseases including cancer, heart diseases, and diabetes due to changing lifestyles have compelled the consumers to adopt healthier diets that are rich in nutrients.
This will result in an increased demand for protein supplements over the coming years. Rising cases of gluten allergies and lactose intolerance in the country are projected to drive the demand for alternatives to whey and casein product forms. As a result, plant-based nutritional supplements, derived from soy and pea, are projected to remain the fastest-growing raw material segment.
U.S. protein supplements market
Advent of new products, such as proteins containing a wide range of amino acids and targeting specified functions including energy balance, weight loss, muscle repair, is expected to propel the market growth in the coming years. Growing product demand among women, as a result of rising popularity of the ‘strong not skinny’ trend, is also likely to contribute to the market development. In addition, growing geriatric population in the country is projected to boost the product demand further.
Rising adoption of personal preventive healthcare through individual ownership of self-health and wellness, due to high cost of medical care and rising concerns regarding public healthcare systems, is also expected to impel the market development. Consumer awareness about the benefits of exercising and maintaining a healthy diet will further contribute towards market growth. Advances in nutrition and technology is also estimated to fuel the demand for protein supplements in the years to come.
Further key findings from the study suggest:
  • The U.S. protein supplements market is likely to witness strong growth on account of hectic lifestyle and resultant health issues
  • Animal-based protein supplement is likely to be the largest market reaching at USD 7.37 billion by 2025
  • However, plant-based proteins will be the fastest-growing segment over the forecast period
  • Whey protein supplement led the market in 2016, while pea protein supplement is said to register the fastest CAGR over the estimated time period
  • The industry is characterized by accreditation of the product, capacity expansion, capital expansion, and substantial investment decisions to improve the market share of manufacturers
  • Some of the prominent companies present in the industry are Glanbia, PLC; Nature's Bounty Co.; Iovate Health Sciences International, Inc. NOW Foods; and Nutrabolt.
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.


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