Wheat Germ Oil for Cosmetics Market With Strong Application and Scope By 2025

The global wheat germ oil for cosmetics market size was estimated at USD 6.22 billion in 2017, and is expected to register at a CAGR of 4.6% over the forecast period. The growth of the cosmetics industry worldwide, driven primarily by the rising demand for anti-aging solutions, is expected to drive the market growth.
Wheat germ oil is one such product, which is a great source of folic acid and vitamins B6 and E. This composition makes it a great anti-aging agent. Vitamin E is said to treat dry skin, eczema, and conditions that deteriorate the skin and accelerates aging. It has antioxidant properties, owing to which it is utilized in several anti-aging products like skin serums, creams, and lotions. The vitamin E present in wheat germ oil is converted to retinol by human body, which reduces the effects of aging. All these factors are anticipated to propel the product demand in near future.
U.S. wheat germ oil for cosmetics market
Increasing disposable incomes along with rising number of consumers across the world giving importance to personal grooming and skin care regime has resulted in increased expenditure on cosmetic products. Anti-aging products have gained a majority of share in cosmetic industry owing to their skin tightening and rejuvenating properties. Rising demand for organic products is another factor influencing consumer trends.
Further implementation of regulations favoring the use of environment-friendly ingredients in cosmetics industry has awakened consumer interest in products made using natural ingredients. The industry has witnessed a sharp increase in demand for 100% plant-based products that are devoid of synthetic fragrances and animal-derived components. As a result, majority of population is turning to organic products to gain health benefits.
Wheat germ oil for cosmetics market is characterized by integration across the value chain from the supply of raw materials to the manufacture of wheat germ oil. Companies, such as Archer Daniels Midland, Bunge, Cargill, and DuPont are engaged in manufacturing raw material intended for the production of wheat germ oil. Integration across numerous stages of the value chain results in continuous supply of raw materials and low manufacturing cost. However, the rising demand coupled with the expanding cosmetics industry is anticipated to create new growth avenues over the forecast period. This, on the other hand, is expected to lead to a surge in the raw material prices.
The global sales of natural beauty and personal care products has witnessed a spike of almost 10% in 2018. In emerging economies, such as Brazil and India, the market is dominated by a large number of cosmetics containing synthetic and toxic ingredients on account of lack of consumer knowledge and awareness regarding the cosmetic composition.
However, the market is dominated by a high proportion of products with synthetic and chemical content in emerging economies, such as Brazil and India, where consumer knowledge and awareness is relatively low regarding ingredients. The market is expected to witness tremendous growth with the introduction of all-natural and genuine products produced using rare essential oils. Increasing desire to benefit from naturally sourced products is backed by high purchasing power and rising growing consumer awareness regarding the adverse effects of harmful chemicals present in cosmetics.
Further key findings from the report suggest:
  • Central and South America is projected to witness a CAGR of 3.5% in terms of revenue over the forecast years, to reach a market size of USD 208.5 million by 2025
  • Asia Pacific is expected to observe remarkable CAGR of 5.8% in terms of revenue during the forecast period owing to easy availability of raw materials which facilitates considerable reduction in production costs and result in higher margins for manufacturers
  • The market is partially consolidated and competitive in nature, with the presence of numerous multinational players
  • Some of the key companies present in the wheat germ oil for cosmetics market are Connoils, Panhandle Milling, John Aromas, Now Foods, Provital Group, AG Industries and Henry Lamotte Oils Gmbh.
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.


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