Lager Market is Considered as One of the Rapidly Growing Dynamic Markets

The global lager market size was valued at USD 366.94 billion in 2018. Rising demand for premium beer will boost the demand for lager in the market. Moreover, consumer preferences, improving standard of living, increasing disposable income, and changing lifestyles in developing economies, including China, India, and Mexico, are expected to fuel the product demand. Furthermore, various health benefits associated with the product such as lowering the risk of kidney stones, heart attacks, and strokes are expected to remain a favorable factor for the market growth over the next few years.
Beer is commonly produced with four basic ingredients: water, malted cereals, yeast, and hops. These ingredients then undergo a fermentation process for over a certain period of time. Beer are largely categorized into two types: ale and lager. The basic difference between both the types of beer is the yeast that is used for fermentation. Selection of the yeast is based on the fermentation temperature of the beer. Ales are generally fermented at moderate temperature (20 to 22 °C), whereas fermentation of lagers take place at cooler temperatures (7 to 13 °C). The lower temperature slowdowns yeast activity and provides necessary maturation time.
U.S. lager market
Lager is predominantly consumed in bars, restaurants, hotels, wine shops, nightclubs, supermarkets, and online retails. Furthermore, major manufacturers are introducing new flavors such as tequila, apple, cheese, blueberry, chocolate, and lemons. However, increasing penetration of available substitutes such as vodka, whisky, rum, and gin, coupled with rising demand for other non-alcoholic substitutes, including energy drinks and carbonated drinks, is expected to have a negative impact on the market growth.
Increasing awareness regarding health benefits associated with the product will boost the market growth. Beer has a number of vitamins, proteins, and natural antioxidants with low calories, carbohydrates, and no fat or cholesterol. These nutritional properties help to prevent cardiovascular diseases and support muscle recovery. In addition, they help in improving the cholesterol level and increasing HDL in the body. According to the World Health Organization (WHO), 17.9 million die every year due to cardiovascular diseases (CVDs) globally. Increasing health issues are expected to promote the consumption of the lager over the forecast period.
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Further key findings from the study suggest:
  • In terms of revenue, the premium product segment is likely to expand at a CAGR of 4.5% from 2019 to 2025. Standard product dominated the global market, accounting for a revenue share of over 55.0% in 2018
  • Europe dominated the global lager market in 2018 and constituted 41.3% share of the total revenue. Rising importance of craft beer in developed economies including Germany, France, Italy, and Russia is projected to have a positive impact on the market growth over the next few years
  • Key players operating in the market include Heineken N.V., Carlsberg Group, Anheuser-Busch Companies, LLC, China Resources Snow Breweries Limited, Diageo, Molson Coors Brewing Company, Tsingtao Brewery Company Limited, ASAHI BREWERIES, LTD., Castel Group, and Kirin Brewery Company
  • Product innovation is expected to remain a critical success factor among industry participants over the next few years.

About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.


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